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Video Quality
The preview videos shown on this site have been optimized for web delivery. The video that you receive has a much higher video quality. It is exported from the 1920×1080 master with H.264 progressive compression, best quality and 30 frames per second. It is saved as an .mp4 file.

A sample of the video quality can be found here.

A general idea of what the video quality would be on the viral video sites

• Google's YouTube
  • Clip 0100 - Business woman typing on a blackberry
  • Clip 0150 - City scene with tall buildings
  • Clip 0690 - B&W ttimelapse of traffic with empire state building
  • Clip 0730 - Times Square timelapse
  • Clip 0793 - Studio shot of a computer mouse
• Vimeo
  • Clips 0100, 0150, 0690, 0730, 0793
• Daily Motion
  • Clips 0100, 0150, 0690, 0730, 0793
• Metacafe
  • Clips 0100, 0150, 0690, 0730, 0793

 

Text Overlay Format
A typical video clip looks like this.
As an added benefit we use the same format as Google AdWords, so you can copy and paste the text from your Google campaigns.

Text overlays generally contain the following four lines:

Headline: (25 characters, including spaces)
The title attracts users who might be interested in your brand, products or services.

Description: (two lines of up to 35 characters each, including spaces) (optional)
These two lines contain your product, service, and other details (such as promotions). The content in these lines should be clear enough to communicate your intent.

Display URL: (35 characters, including spaces) (optional)
This line indicates which website url you would like to display.

 

4:3 vs 16:9
Two common videographic aspect ratios are 4:3, universal for standard-definition video formats, and 16:9, universal to high-definition television and European digital television.

The 4:3 ratio for standard television has been in use since television's origins and many computer monitors use the same aspect ratio. 4:3 is the aspect ratio defined by the Academy of Motion Picture Arts and Sciences as a standard after the advent of optical sound-on-film. By having TV match this aspect ratio, films previously photographed on film could be satisfactorily viewed on TV in the early days of the medium.

16:9 is the international standard format of HDTV as used in Australia, Canada, Japan, South Korea, and the United States, as well as in Europe on HDTV and non-HD widescreen television (EDTV) PALplus. Many digital video cameras have the capability to record in 16:9.

 

Ident HD creative can be shown on such sites as

• Google / YouTube
• Yahoo!
• AOL Video

• Adap TV
• Break Media
• Brightcove
• Bright Roll
• Burst Media
• CBS Interactive
• Daily Motion
• Fox Interactive Media
• Heavy
• Metacafe
• Microsoft
• NBC Universal
• Veoh
• Video Egg